 |
| 29Mar2015 - 3rd Class |
Avenue: UTM BK7
Lecturer: Nor Hashim Bin Abu Samah
Topics:
1. Creativity?
- New idea
- Differ than other
- Interesting &
- New & useful
2. Needs of Creativity.
- Knowledge
- Creative thinking
- Motivation
3. Barrier to Creativity
- Self-constraining beliefs
- Fears, beliefs & stress
- Routine & rigidity
- Routine & rigidity
4. Choose Company's Name.
- It can be described the business
- Easy to remember & mention.
- Never use emotional & spoiled words
- Positive
- Avoid wrong/dirty perceptions
- Avoid inappropriate International term.
- Do not over claimed
5. Product
- Substantially improved
- Substantially improved
6. Busines model
7. Marketing
- 4P's of Marketing:
Product (benifit, function, features, solve problem)
Price
Place
Promotion (marketing)
People
8. Services
9. Fast company
10. Review Assignments given (use template given)
- Grouping
a. 10 Europe riches. (ref: Forbes)
b. 10 creatives products
- Individual
a. Usahawan Idol (BM)
b. 20 orang usahawan terkaya Malaysia (BM)
- 4P's of Marketing:
Product (benifit, function, features, solve problem)
Price
Place
Promotion (marketing)
People
8. Services
9. Fast company
10. Review Assignments given (use template given)
- Grouping
a. 10 Europe riches. (ref: Forbes)
b. 10 creatives products
- Individual
a. Usahawan Idol (BM)
b. 20 orang usahawan terkaya Malaysia (BM)
11. Next class review.
- How to come out with new idea.
Activities
1. Submit Business Card
2. Present our creative product
1. Submit Business Card
 |
| Network Solutions Sdn Bhd CEO's Business Card |
2. Present our creative product
 |
| Mr. Nor Hashim's creative products |
3. Produce a product base the place given (Egypt)
 |
| Director of Marketing/Sales presenting our product |
Task / Assignment
- Grouping
a. 10 Europe riches. (ref: Forbes)
b. 10 creatives products
- Individual
a. Usahawan Idol (BM)
b. 20 orang usahawan terkaya Malaysia (BM)
