12Apr2015 - 4th Class [SCD4763 IT ENTREPRENEURSHIP sec.1] Sem II 2014/2015

12Apr2015 - 4th Class

Avenue: UTM BK7

Lecturer: Nor Hashim Bin Abu Samah

Topics:

1. Opportunity, Recognition & Idea Generation.

 a. Opportunity

         - We must SMELL, SEE & CREATE an opportunity

         - Elements (must have) in product to create opportunity:
                  i- Attractive
                 ii- Durable
                iii- Timely
                iv- Add value

        

 b. Recognition

         - Three ways to recognize opportunity:
                 i- Observing trends:
                     (economic forces, social forces, technology advances, politics action/regulatory charge)
                ii- Solving a problem
               iii- Gaps in marketplace

                             --> specific group of people

                             --> example
                             --> more examples

 c. Idea Generation

         - Brain storming
                             --> leave the rank & status level behind

                             --> no critics & condemn others (respect others) 

2. Feasibility analysis.                            

                             --> It is worth it or not?

                             --> Viable (return to profit)?

 a. Screen the Ideas (test market).   

                   i- Product/services feasibility
                  ii- Industry/market feasibility
                 iii- Organization feasibility
                 iv- Financial feasibility


3. Review Project
  --> Purpose business idea IT base product (present)